Creatify
As the global workforce is becoming more independent, an increasing number of people are drawn to the freedom and flexibility that freelancing can provide. While many are enjoying the perks, few are mastering the administration work that comes with it. Creatify is the solution for it.
Brief
Design a dashboard for a product that simplifies the administration of freelance business and help freelancers spend more time on actual work and growing their business.
Objectives
Research and understand the target audience
Implement a user-friendly interface and produce a high-fidelity deliverable
Apply UX methods, considering design principles
Planning & methods
Project details
Brief
Define objectives
Define planning
Define methods
Research
Field study
Survey
Competitor analysis
Proto persona
Iteration
Define the problem
Storyboard
Production
Production
User flow
Prototype
Research
Field study
I started my field study by identifying common tasks that freelancers struggle with, such as invoicing, tracking expenses, managing contracts and scheduling. Also, will try to gather insights into the preferences and habits of freelancers, including the devices they use and how many categories of domains that freelancers activates in.
Survey
I would have organized a survey to gather information on how freelancers use various tools, what is missing, and how they would like them to be improved. Given the short timeframe for this project, I skipped this step, relying on myself and three acquaintances as examples.
Competitive search
I started by evaluating the following brands regarding different UX aspects as well as for dealing with the same challenges that we are trying to solve.
